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How to help make our roads a safer place for all: Christmas 2017

Home > News > How to help make our roads a safer place for all: Christmas 2017

In December 2017 Licence Bureau initiated a social media video campaign highlighting key driving distractions with a Christmas theme.

The distractions videos covered :-

Christmas Drink Driving

Christmas Mobile

Christmas Sat Nav

Christmas Load

Christmas Fatigue

These videos built upon the 12 Distractions of Christmas media campaign ran last year in partnership with Brake, the road safety charity and as below.

’12 Driver Distractions of Christmas’ – Christmas 2016

On December 8th 2016, Licence Bureau started ’12 Driver Distractions of Christmas’ social media campaign, in partnership with Brake, the road safety charity, running for 12 working days to December 23rd. The traditional 12 days of Christmas would usually start on the 25th December for the following 12 days however the impact on business would have been negligible.

Every day an image dedicated to a different distraction behind the wheel was shared through our social media channels.

Each image covered a different theme, with Licence Bureau highlighting what is causing each distraction behind the wheel, and which one of Brake’s six pledges should be applied.

The campaign was born when Licence Bureau, the licence checking and compliance company, paired up with construction specialists, Skanska, in November 2016 to deliver their annual road safety workshops as part of Brake’s Road Safety Week.

Running in tandem with Brake’s annual road safety theme, which in 2016 focused on ‘Making the Pledge’ to be Slow, Sober, Secure, Silent, Sharp and Sustainable, road safety professionals from Licence Bureau and Skanska reiterated the importance of remaining focused behind the wheel, using real-life examples to demonstrate the potential consequences of driving while distracted.

Read the 12 Driver Distractions of Christmas campaign ideas and solutions.


If you would just like to know about how any of our services could help meet your organisation’s objectives, drop us a line.

Licence Bureau is now part of the TTC Group