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Jim Kirkwood’s Blog – Road Safety Personalisation

Home > News > Jim Kirkwood’s Blog – Road Safety Personalisation



TTC Group’s Chief Executive Officer, Jim Kirkwood believes the new-found trust in technology along with a growing awareness in changing human behaviours will serve to heighten the interest in ‘personalisation’ when it comes to road safety for businesses. Here, Jim gives his views on just what that might mean and how it can be achieved.

TTC Group had been experiencing a general growing interest from clients around what they could do with individual driving data – and already we are starting to see signs that this trend has been vastly accelerated in light of the Covid-19 pandemic.

Jim Kirkwood blog profile

Influenced by the rapid uptake in technologies, changes in individual’s behaviours and daily routines, as well as continued rising demand from clients for deeper insights into their driver population, it’s obvious the road safety sector is on the cusp of real business change.

But in exactly what form and, moreover, how long it will take is the key.

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