The importance of a supportive company culture in driving transformational change
Changing driver behaviours
Transformational change is difficult. It’s especially challenging when trying to alter the behaviours of other people. It requires focus, clarity and commitment and, most importantly, the resources to support the employee’s capability to change, not just their commitment to it.
Contents
- The importance of a supportive company culture in driving transformational change
- Greenhous – TTC case study
- Conclusion
Key highlights
- Every company has a legal requirement, under health and safety legislation, to ensure people who drive for work are assessed and then, where appropriate, offered training
- For a transformational change, leadership must show commitment through actions not words
- Communication must be focused on the employees’ capability, not commitment, to change
- The programme should answer the ‘What’s in it for me?’ question through targeted communications and a two-way dialogue
- Post-training information should be provided to drivers to ensure they retain and act on the new insights and knowledge they have gained
- Full engagement by the company, from the start of the programme through to the point where the programme has become part of the business culture is key
31%
of fatal crashes in Britain involved someone driving for work