TTC logo
Roundabout

The importance of a supportive company culture in driving transformational change

Home > Driver & Fleet Management > Whitepapers > The importance of a supportive company culture in driving transformational change

Changing driver behaviours

  • The importance of a supportive company culture in driving transformational change
  • Greenhous – TTC case study
  • Conclusion
  • Every company has a legal requirement, under health and safety legislation, to ensure people who drive for work are assessed and then, where appropriate, offered training
  • For a transformational change, leadership must show commitment through actions not words
  • Communication must be focused on the employees’ capability, not commitment, to change
  • The programme should answer the ‘What’s in it for me?’ question through targeted communications and a two-way dialogue
  • Post-training information should be provided to drivers to ensure they retain and act on the new insights and knowledge they have gained
  • Full engagement by the company, from the start of the programme through to the point where the programme has become part of the business culture is key

31%

of fatal crashes in Britain involved someone driving for work