Vulnerable road users and visibility

Dr Fiona Fylan insights

Leading behavioural change expert Dr Fiona Fylan talks about strategies to increase visibility for vulnerable road users such as cyclists and pedestrians, including her latest project - a collaboration with Australia's Queensland University of Technology, people's fears about cycling and the concept of biomotion, which research shows makes cyclists and pedestrians 2 or 3 times more visible at night than if they were just wearing reflective strips or lights.

Road safety tips